Key principles and characteristics of an Islamic brand model with special reference to Islamic brand attire

Back in 2007, Islamic brands captivated the attention of marketing scholars. Most previous studies regarding Islamic brands adapted the conventional brand theories and models in examining Muslim consumers' behaviour towards a brand. The adaptation of the conventional brand theory is inappropria...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Muhammad Saiful Islam, Ismail
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
अंग्रेज़ी
अंग्रेज़ी
प्रकाशित: 2018
विषय:
ऑनलाइन पहुंच:https://etd.uum.edu.my/9219/1/s900453_01.pdf
https://etd.uum.edu.my/9219/2/s900453_02.pdf
https://etd.uum.edu.my/9219/3/s900453_references.docx

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