Key principles and characteristics of an Islamic brand model with special reference to Islamic brand attire
Back in 2007, Islamic brands captivated the attention of marketing scholars. Most previous studies regarding Islamic brands adapted the conventional brand theories and models in examining Muslim consumers' behaviour towards a brand. The adaptation of the conventional brand theory is inappropria...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية الإنجليزية |
| منشور في: |
2018
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/9219/1/s900453_01.pdf https://etd.uum.edu.my/9219/2/s900453_02.pdf https://etd.uum.edu.my/9219/3/s900453_references.docx |