Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry

The purpose of this study is to investigate the relationships between pricing, inconvenience, core service failure, service encounter failure, employee responsiveness, attraction by competitors, change in technology, switching cost, word of mouth and customer switching behavior. Consumers who have t...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Goh, Chee Eong
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
अंग्रेज़ी
अंग्रेज़ी
प्रकाशित: 2020
विषय:
ऑनलाइन पहुंच:https://etd.uum.edu.my/9306/1/s820113_01.pdf
https://etd.uum.edu.my/9306/2/s820113_02.pdf
https://etd.uum.edu.my/9306/3/s820113_references.docx

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