Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry

The purpose of this study is to investigate the relationships between pricing, inconvenience, core service failure, service encounter failure, employee responsiveness, attraction by competitors, change in technology, switching cost, word of mouth and customer switching behavior. Consumers who have t...

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Bibliographic Details
Main Author:	Goh, Chee Eong
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9306/1/s820113_01.pdf https://etd.uum.edu.my/9306/2/s820113_02.pdf https://etd.uum.edu.my/9306/3/s820113_references.docx

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