Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry

The purpose of this study is to investigate the relationships between pricing, inconvenience, core service failure, service encounter failure, employee responsiveness, attraction by competitors, change in technology, switching cost, word of mouth and customer switching behavior. Consumers who have t...

Description complète

Détails bibliographiques
Auteur principal:	Goh, Chee Eong
Format:	Thèse
Langue:	anglais anglais anglais
Publié:	2020
Sujets:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/9306/1/s820113_01.pdf https://etd.uum.edu.my/9306/2/s820113_02.pdf https://etd.uum.edu.my/9306/3/s820113_references.docx

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