Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry
The purpose of this study is to investigate the relationships between pricing, inconvenience, core service failure, service encounter failure, employee responsiveness, attraction by competitors, change in technology, switching cost, word of mouth and customer switching behavior. Consumers who have t...
| 第一著者: | Goh, Chee Eong |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 英語 |
| 出版事項: |
2020
|
| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/9306/1/s820113_01.pdf https://etd.uum.edu.my/9306/2/s820113_02.pdf https://etd.uum.edu.my/9306/3/s820113_references.docx |
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