Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry

The purpose of this study is to investigate the relationships between pricing, inconvenience, core service failure, service encounter failure, employee responsiveness, attraction by competitors, change in technology, switching cost, word of mouth and customer switching behavior. Consumers who have t...

書目詳細資料
主要作者:	Goh, Chee Eong
格式:	Thesis
語言:	英语英语英语
出版:	2020
主題:	HF5001-6182 Business HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/9306/1/s820113_01.pdf https://etd.uum.edu.my/9306/2/s820113_02.pdf https://etd.uum.edu.my/9306/3/s820113_references.docx

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