Relationship between service quality, ICT orientation and facebook usage with university brand image: mediating role of student satisfaction

Recently, branding policies and strategies have shifted from goods to other services, including education. Inculcation in marketing practices, intense competition among universities demands a distinctive brand image to gain competitive advantage. In higher education, brand building echoes more than...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Shehzadi, Sidra
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2021
الموضوعات:	T58.5-58.64 Information technology LB2300 Higher Education
الوصول للمادة أونلاين:	https://etd.uum.edu.my/9535/1/depositpermission_s902757.pdf https://etd.uum.edu.my/9535/2/s902757_01.pdf https://etd.uum.edu.my/9535/
Abstract	Abstract here

مواد مشابهة

Modelling the usage behaviour of G2C-ICT services among internally displaced people
حسب: Abdulrahman, Saifuldeen H.
منشور في: (2019)

The effect of ICT investment, ICT governance mechanisms, boards with diverse ICT expertise and ownership structures on firm performance
حسب: Marjan, Mohd Noor
منشور في: (2017)

The impact of ICT support services in quality education on students' perceived performance: a case of centre of diploma studies (PPD), space UTM
حسب: Raja Aida, Raja Shaharuddin
منشور في: (2019)

The Influence of Social Media Communication Management on Clients' Satisfaction With Dubai Police Service - The Mediating Role of Service Quality
حسب: AlSalman, Salman Essa Hussain
منشور في: (2023)

The Use of Information and Communication Technology (ICT) Tools in Decision Making
حسب: Noreha, Mohamed Yusof
منشور في: (2003)

Influency factors of information and communication technology on selection (ICT) in logistics on third party logistics service providers in Malaysia
حسب: Omotayo, Awoyemi Adebare
منشور في: (2016)

Kajian terhadap kepadanan Facebook sebagai teknologi untuk berkongsi maklumat semasa banjir
حسب: Siti Hasanah, Ishak
منشور في: (2015)

The Use Of ICT Tools For Decision Making Within Private Business Organizations In UUM
حسب: Eamee, Haetm A. A.
منشور في: (2008)

Transformational and Transactional Leadership on Information Communication Technology (ICT) Implementation in UUM an International UUM Postgraduate Perspectives
حسب: Dakhil, Mohamed Hamed
منشور في: (2008)

Goal oriented software sustainability evaluation model for sustainable software development
حسب: Ruzita, Ahmad
منشور في: (2019)

Satisfaction of UUM E-Mail Service Among Academician
حسب: Chaib, M. Ala M. Ggasan
منشور في: (2012)

Majlis Agama Islam Negeri: Suatu kajian terhadap keberkesanan penggunaan teknologi maklumat dan komunikasi (ICT) dalam meningkatkan produktiviti pengurusan
حسب: Norfazida, Abdul Rashid
منشور في: (2014)

Factors influencing ICTs acceptance and usage for e-government services in public organizations in Jordan
حسب: Alkhawaldah, Atef A. E.
منشور في: (2019)

The intention to adopt model of infrastructure as a service-based e-learning in higher education institutions in Nigeria
حسب: Tom, Abubakar Magira
منشور في: (2022)

Assessing user satisfaction of smart parking payment system in Selangor
حسب: Siti Aslinda, Mahat
منشور في: (2025)

E-filing users’ satisfaction: A study on Malaysia petroleum upstream taxpayers
حسب: Jaimin, Hairul Salveson
منشور في: (2020)

A Hybridized Model Of Spatial Presense And Guided-Imagery Therapy Technique For Image-Based Virtual Reality In Self-Therapy
حسب: Mohd Fairuz, Zaiyadi
منشور في: (2024)

Influencing factors on intention to use learning management system in Saudi Arabia
حسب: Zafer, Alduhaim Norah
منشور في: (2023)

A study of system, human, technology and web self-efficacy as determinant factors of e-learning success in Malaysian public universities
حسب: Tariq, Sania
منشور في: (2021)

Electronic information sharing model for Yemen education sectors based on layered behaviour model
حسب: Maarof, Eman Yahya Othman
منشور في: (2020)

Developing a Commercialization Process Model: Case Study of UUM
حسب: Kayode, Adebayo
منشور في: (2012)

Exploring the effects of cyber-bullying on student's attitude in online learning: A case study of UUM
حسب: Chasib, Hassanien Ali
منشور في: (2014)

Kajian kesan penggunaan media sosial terhadap pelajar Universiti Utara Malaysia
حسب: Asmawiza, Hussin
منشور في: (2018)

Kajian terhadap kemudahgunaan perkhidmatan portal U-Assist di kalangan pelajar Universiti Utara Malaysia
حسب: Noor Aina, Norrdin
منشور في: (2018)

E-Brochure : User's Satisfaction and It's Influence to Communities (A Case Study at RIC Balik Pulau, Penang)
حسب: Mornizawati, Abdullah
منشور في: (2004)

Requirement Model for CIAC Services Feedback System (CSFS)
حسب: Abdulwahid, Eissa Hamood
منشور في: (2012)

Factors Influencing E-Service Quality in the Police of Dubai, United Arab Emirates
حسب: Abdulla, Almukhyat Abdulla Atiq Mahdi
منشور في: (2023)

The Influence of Management Information Systems on the Strategic Planning Process in Libyan Service Organizations
حسب: Elganidi, Emhemed Jamal
منشور في: (2010)

A Combination Between the Employment Service Technique and the Electronic Customer Relationship Management (ECRM)
حسب: Bany Baker, Mohammad Abdel Qader
منشور في: (2012)

Performance evaluation of caching placement algorithms in named data network for video on demand service
حسب: Abbas, Rasha Salem
منشور في: (2016)

Distributed denial of service detection using stepping stone detection method in internet control message protocol attack
حسب: Nor Izham, Subri
منشور في: (2017)

Development of facebook performance index in Malaysia higher education institutions using critic-topsis approach
حسب: Nur Eleesa, Muhammad Faresh Shah Suresh
منشور في: (2023)

Determinants of continuance usage of e-banking in Nigeria
حسب: Alaba, Ogedengbe Fowokemi
منشور في: (2017)

Expression of courtesy in whatsapp smiley usage among undergraduates
حسب: Noorilyana, Hashim
منشور في: (2020)

Kajian Terhadap Proses Penjanaan Pengetahuan Dalam Kaedah - Kaedah Pengajaran Ekspositori Dan Pembelajaran Berasaskan Masalah Berbantukan Sistem Pengurusan Pembelajaran
حسب: Ahmad, Mazida
منشور في: (2010)

An enhanced architecture of online 3D visualization framework for monitoring coconut plantation
حسب: Saha, Gonesh Chandra
منشور في: (2020)

Factors influencing intention to use smart home technology among elderly in Iraq: The case of Babylon and Diwanyah region
حسب: Al-Janabi, Ammar Hameed Shnain
منشور في: (2023)

A prescriptive knowledge visualization model for student performance based on Internet Use Behavior (IUB)
حسب: Shakiroh, Khamis
منشور في: (2023)

Data Transformation Model For Addressing Incomplete And Inconsistent Quality Issues Of Big Data
حسب: Onyeabor, Grace Amina
منشور في: (2024)

A model of project desertion factors in public blockchain software implementation
حسب: Sarkintudu, Shehu Malami
منشور في: (2023)