Relationship between service quality, ICT orientation and facebook usage with university brand image: mediating role of student satisfaction

Recently, branding policies and strategies have shifted from goods to other services, including education. Inculcation in marketing practices, intense competition among universities demands a distinctive brand image to gain competitive advantage. In higher education, brand building echoes more than...

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Bibliographic Details
Main Author:	Shehzadi, Sidra
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	T58.5-58.64 Information technology LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/9535/1/depositpermission_s902757.pdf https://etd.uum.edu.my/9535/2/s902757_01.pdf https://etd.uum.edu.my/9535/
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