Relationship between customer's needs of justice, security, self-esteem, and customer delight: mediating effect of customer experience, conceptualization of customer experience in Telekom Malaysia

Telecommunication is one of the leading industries in Malaysia. Telekom Malaysia Bhd. is the leader and service provider in this industry besides Maxis and Celcom. This study focused on the Unify services which provide land- line services for households. Delighting customers has been the upmost prio...

詳細記述

書誌詳細
第一著者: Syed Abdul Kadir, Syed Mohd
フォーマット: 学位論文
言語:英語
出版事項: 2021
主題:
オンライン・アクセス:https://etd.uum.edu.my/9618/1/s93521_01.pdf
https://etd.uum.edu.my/9618/
Abstract Abstract here

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