Relationship between customer's needs of justice, security, self-esteem, and customer delight: mediating effect of customer experience, conceptualization of customer experience in Telekom Malaysia
Telecommunication is one of the leading industries in Malaysia. Telekom Malaysia Bhd. is the leader and service provider in this industry besides Maxis and Celcom. This study focused on the Unify services which provide land- line services for households. Delighting customers has been the upmost prio...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9618/1/s93521_01.pdf |