The relationship of strategic improvisation, entrepreneurial marketing and social capital in the small-scale business performance and the moderating role of government support

Business performance has become a broad important area of study amongst social science researchers. Empirical outcomes in the literature suggest various influence factors that may stimulate the firm or organization performance. However, in the current challenging and uncertain business environment,...

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Bibliographic Details
Main Author:	Rabitah, Harun
Format:	Thesis
Language:	English English
Published:	2022
Subjects:	HB615-715 Entrepreneurship. Risk and uncertainty. Property HD60 Small Business.
Online Access:	https://etd.uum.edu.my/9828/1/depositpermission_s901692.pdf https://etd.uum.edu.my/9828/2/s901692_01.pdf https://etd.uum.edu.my/9828/
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