E-marketplace patronage intention among Southern Thailand consumers: the role of online retail/service brand equity and country of origin
In Thailand, e-marketplaces have been predicted to become the leading online shopping platform in forthcoming years. Nonetheless, the local e-marketplaces suffer from the price war strategy of foreign e-marketplaces. Moreover, Thai online shoppers prefer shopping from the online shopping platforms o...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/9838/1/depositpermission_s903134.pdf https://etd.uum.edu.my/9838/2/s903134_01.pdf |