E-marketplace patronage intention among Southern Thailand consumers: the role of online retail/service brand equity and country of origin
In Thailand, e-marketplaces have been predicted to become the leading online shopping platform in forthcoming years. Nonetheless, the local e-marketplaces suffer from the price war strategy of foreign e-marketplaces. Moreover, Thai online shoppers prefer shopping from the online shopping platforms o...
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| 格式: | Thesis |
| 語言: | 英语 英语 |
| 出版: |
2022
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/9838/1/depositpermission_s903134.pdf https://etd.uum.edu.my/9838/2/s903134_01.pdf |