The influence of service marketing mix on customer loyalty towards telecommunication service provider in Malaysia

This study aims to determine the relationship between the service marketing mix and customer loyalty towards Malaysian telecommunications service providers. In this study, the service marketing mix's dimensions are represented by product, price, place, promotion, people, process, and physical...

Description complète

Détails bibliographiques
Auteur principal:	Nor Mazlan, Nor Amni Najwa
Format:	Thèse
Langue:	anglais anglais anglais
Publié:	2021
Sujets:	TK5101-6720 Telecommunication HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/9861/6/permission%20to%20use-not%20allowed.pdf https://etd.uum.edu.my/9861/4/s826364_01.pdf https://etd.uum.edu.my/9861/5/s826364_02.pdf

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