The influence of service marketing mix on customer loyalty towards telecommunication service provider in Malaysia

This study aims to determine the relationship between the service marketing mix and customer loyalty towards Malaysian telecommunications service providers. In this study, the service marketing mix's dimensions are represented by product, price, place, promotion, people, process, and physical...

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Bibliographic Details
Main Author:	Nor Mazlan, Nor Amni Najwa
Format:	Dissertation
Language:	English English English
Published:	2021
Subjects:	TK5101-6720 Telecommunication HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9861/6/permission%20to%20use-not%20allowed.pdf https://etd.uum.edu.my/9861/4/s826364_01.pdf https://etd.uum.edu.my/9861/5/s826364_02.pdf https://etd.uum.edu.my/9861/
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