The effect of sensory marketing elements on repurchase intention of Pakistan Airlines

This research focused on factors of sensory marketing that drives airline image and repurchase intention towards passengers of Pakistan based airline companies. This research differentiates itself from other studies as it examined the mediating role of airline image in the airline sector of a develo...

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Bibliographic Details
Main Author:	Ali, Jawad
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	HD28-70 Management. Industrial Management HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9871/1/permission%20to%20deposit-allow-902609_0001.pdf https://etd.uum.edu.my/9871/2/s902609_01.pdf https://etd.uum.edu.my/9871/
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