The effect of sensory marketing elements on repurchase intention of Pakistan Airlines
This research focused on factors of sensory marketing that drives airline image and repurchase intention towards passengers of Pakistan based airline companies. This research differentiates itself from other studies as it examined the mediating role of airline image in the airline sector of a develo...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2021
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| Accès en ligne: | https://etd.uum.edu.my/9871/1/permission%20to%20deposit-allow-902609_0001.pdf https://etd.uum.edu.my/9871/2/s902609_01.pdf |