Brand supportive behaviour among insurance agents in the northern region of Malaysia

Brand supportive behaviour is important to companies because it shows the willingness of agents to go beyond their prescribed roles for the good of the corporate brand. Hence, this study aimed to examine the influence of internal brand orientation and customer orientation on brand supportive behavi...

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Bibliographic Details
Main Author:	Adilah, Othman
Format:	Thesis
Language:	English English English
Published:	2021
Subjects:	HD58.7 Organizational Behavior.
Online Access:	https://etd.uum.edu.my/9874/1/depositpermission-not%20allow_s900515.pdf https://etd.uum.edu.my/9874/2/s900515_01.pdf https://etd.uum.edu.my/9874/3/s900515_02.pdf https://etd.uum.edu.my/9874/
Abstract	Abstract here

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