Customer retention in Malaysia banks: the effect of relationship marketing, service quality, price, and mediation of satisfaction

A customer retention strategy is a must for any bank that wishes to remain in this competitive banking. As mentioned in past research, retaining customers is worth more than attracting new ones. The purpose of retaining customers is to maintain a customer base for repeat purchases and revenue-genera...

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Bibliographic Details
Main Author:	Chim, Weng Kong
Format:	Thesis
Language:	English English
Published:	2022
Subjects:	HF5415.33 Consumer Behavior. HG Finance
Online Access:	https://etd.uum.edu.my/9875/1/depositpermission_s95151.pdf https://etd.uum.edu.my/9875/2/s95151_01.pdf

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