Determinants of intention to use digital marketing: a study among food and beverages (F&B) SMEs in Kedah
The main purpose of the present study is to identify the Determinants of Intention to Use Digital Marketing among SMEs industry by focusing on food and beverages (F&B) companies. The present study believes that several factors such as perceived usefulness, perceived ease of use, perceived econom...
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| Format: | Thèse |
| Langue: | anglais anglais anglais |
| Publié: |
2020
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| Accès en ligne: | https://etd.uum.edu.my/9898/1/s825399_01.pdf https://etd.uum.edu.my/9898/2/s825399_02.pdf https://etd.uum.edu.my/9898/3/s825399_references.docx https://etd.uum.edu.my/9898/ |
| Abstract | Abstract here |