Determinants of intention to use digital marketing: a study among food and beverages (F&B) SMEs in Kedah

The main purpose of the present study is to identify the Determinants of Intention to Use Digital Marketing among SMEs industry by focusing on food and beverages (F&B) companies. The present study believes that several factors such as perceived usefulness, perceived ease of use, perceived econom...

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Bibliographic Details
Main Author:	Rabiatul Adawiyah, Che Halim
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9898/1/s825399_01.pdf https://etd.uum.edu.my/9898/2/s825399_02.pdf https://etd.uum.edu.my/9898/3/s825399_references.docx https://etd.uum.edu.my/9898/
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