Determinants of intention to use digital marketing: a study among food and beverages (F&B) SMEs in Kedah

The main purpose of the present study is to identify the Determinants of Intention to Use Digital Marketing among SMEs industry by focusing on food and beverages (F&B) companies. The present study believes that several factors such as perceived usefulness, perceived ease of use, perceived econom...

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Détails bibliographiques
Auteur principal:	Rabiatul Adawiyah, Che Halim
Format:	Dissertation
Langue:	anglais anglais anglais
Publié:	2020
Sujets:	HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/9898/1/s825399_01.pdf https://etd.uum.edu.my/9898/2/s825399_02.pdf https://etd.uum.edu.my/9898/3/s825399_references.docx https://etd.uum.edu.my/9898/
Abstract	Abstract here

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