The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia

This study was an attempt to examine the effect of moderating factor variables namely, marketing competency and organizational culture on the relationship between business strategy and performance of pharmaceutical retailers. This study used contingency models and the study approach was quantitative...

書誌詳細
第一著者:	Usry, Abdullah
フォーマット:	学位論文
言語:	英語英語
出版事項:	2021
主題:	HD28-70 Management. Industrial Management HD58.7 Organizational Behavior. HF5001-6182 Business
オンライン･アクセス:	https://etd.uum.edu.my/9899/1/permission%20to%20deposit-grant%20the%20permission-95489.pdf https://etd.uum.edu.my/9899/2/s95489_01.pdf https://etd.uum.edu.my/9899/
Abstract	Abstract here

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