The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia

This study was an attempt to examine the effect of moderating factor variables namely, marketing competency and organizational culture on the relationship between business strategy and performance of pharmaceutical retailers. This study used contingency models and the study approach was quantitative...

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Bibliographic Details
Main Author:	Usry, Abdullah
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	HD28-70 Management. Industrial Management HD58.7 Organizational Behavior. HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9899/1/permission%20to%20deposit-grant%20the%20permission-95489.pdf https://etd.uum.edu.my/9899/2/s95489_01.pdf https://etd.uum.edu.my/9899/
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