Determinants of brand sabotage among railways consumer in Pakistan

The brands are faced a new form of harmful consumer behavior in recent years. They face consumers who have turned hostile and who are highly determined to cause harm to the brand. Therefore, the purpose of the study is to investigate the relationship between brand experience, brand reputation, brand...

書誌詳細
第一著者:	Qasim, Saba
フォーマット:	学位論文
言語:	英語英語
出版事項:	2021
主題:	HD28-70 Management. Industrial Management HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/9903/1/permission%20to%20deposit-allow-902613.pdf https://etd.uum.edu.my/9903/2/s902613_01.pdf https://etd.uum.edu.my/9903/
Abstract	Abstract here

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