The study of encounter service quality among Malaysian' online retailers towards customer loyalty

This study aims to examine whether service quality influences customer loyalty. There are five variables used in this study which are efficiency, requirement fulfilment, recovery, privacy, and safety of delivery as independent variables while customer loyalty is a dependent variable. This study used...

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Bibliographic Details
Main Author:	Fatin Firzana, Muhammad Khairi
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9959/1/depositpermission_s826842.pdf https://etd.uum.edu.my/9959/2/s826842_01.pdf https://etd.uum.edu.my/9959/
Abstract	Abstract here

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