Awareness on purchasing halal cosmetics and personal care products among muslim students: a study at Universiti Teknologi MARA Shah Alam campus / Nur Fatihah Roslan

• Main Author: Roslan, Nur Fatihah
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Purchasing. Selling. Sales personnel. Sales executives; Cosmetics
• Online Access: https://ir.uitm.edu.my/id/eprint/104749/1/104749.pdf

This study is being carried out to investigate the awareness on purchasing halal cosmetics and personal care products among Muslim students in Universiti Teknologi Mara Shah Alam campus. It emphasizes on the factors that contributes towards the awareness on purchasing halal cosmetics and personal care products..By conducting this research, the researcher could identify in what extent the factors will affect the awareness on purchasing halal cosmetics and personal care products. There are three factors that contribute towards the awareness on this study which are halal logo, religious belief and exposure. Apart from that this study shows how gender as moderating variable effects towards awareness. The validity and reliability of research instruments was established and data was collected from the Muslim students at Universiti Teknologi Mara Shah Alam campus. Pearson Product Moment correlation statistical, multiple regression analysis and PROCESS SPSS by Hayes was used to analyse the data in this study. Hence, the findings show that, there are relationships between halal logo, exposure and religious belief in UITM Shah Alam. Religious belief had been identified as the most important factor that contributes towards the awareness on purchasing halal cosmetics and personal care products and there is moderation effect between gender, exposure and awareness on purchasing halal cosmetics and personal care products.