A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research fr...

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Détails bibliographiques
Auteur principal: Anak Bujang, Falicia Injong
Format: Thèse
Langue:anglais
Publié: 2013
Sujets:
Accès en ligne:https://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf