Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
Promotion, as Kotler & Armstrong (1999) point out, is not just advertising but also a form of communication that exists in positive or negative manner in every contact a patron has with an institution. It includes utilizing persuasive information about library services, what library have and wh...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2010
|
| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/13953/1/TM_SITI%20HAJAR%20BAHARIN%20IM%2010_5.pdf |