Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
Promotion, as Kotler & Armstrong (1999) point out, is not just advertising but also a form of communication that exists in positive or negative manner in every contact a patron has with an institution. It includes utilizing persuasive information about library services, what library have and wh...
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| Format: | Thèse |
| Langue: | anglais |
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2010
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/13953/1/TM_SITI%20HAJAR%20BAHARIN%20IM%2010_5.pdf |