The application of semiotic studies on the logo designs of nine (9) Malaysian banks / Khairun Niza Mohammad Radzi
This study surveyed on Malaysian public and their understanding of semiotic studies as well as it's significant in portraying local identity. From an introduction of the forefathers of semiotic; Ferdinand De Saussure and Charles Sander Pierce to the understanding on process of design, local eco...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2014
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/13990/1/13990.pdf |