Environmental oriented corporate social responsibility and customer loyalty: corporate image as a mediator / Nor Irwani Abdul Rahman

Malaysian retailers are faced with intense competition and increasing demand from customers. Thus, they need to understand the determinants that influence customer loyalty in order to maintain their competitiveness. Given that situation, this study attempts to contribute in academic field by using e...

Description complète

Détails bibliographiques
Auteur principal:	Abdul Rahman, Nor Irwani
Format:	Thèse
Langue:	anglais
Publié:	2015
Sujets:	Customer services. Customer relations
Accès en ligne:	https://ir.uitm.edu.my/id/eprint/14103/2/14103.pdf

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