The hybridity of romantika / Nurul Syahirah Muhamad Mohktar

This study investigated the hibridity of Romantika which is the impact of a brand identity and advertising on consumer perceptions. The research problem is to establish the difference between the perceptions of the brand, namely the brand image and the brand identity that the company wishes to estab...

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書目詳細資料

主要作者:	Muhamad Mohktar, Nurul Syahirah
格式:	Thesis
語言:	英语
出版:	2013
主題:	Decoration and ornament. Design Decorative painting
在線閱讀:	https://ir.uitm.edu.my/id/eprint/14170/1/TD_NURUL%20SYAHIRAH%20BINTI%20MUHAMAD%20MOHKTAR%20AD%2013_5.pdf