The hybridity of romantika / Nurul Syahirah Muhamad Mohktar

This study investigated the hibridity of Romantika which is the impact of a brand identity and advertising on consumer perceptions. The research problem is to establish the difference between the perceptions of the brand, namely the brand image and the brand identity that the company wishes to estab...

詳細記述

書誌詳細
第一著者: Muhamad Mohktar, Nurul Syahirah
フォーマット: 学位論文
言語:英語
出版事項: 2013
主題:
オンライン・アクセス:https://ir.uitm.edu.my/id/eprint/14170/1/TD_NURUL%20SYAHIRAH%20BINTI%20MUHAMAD%20MOHKTAR%20AD%2013_5.pdf

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