A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid

The main goal of the project is to explore the impact of visual images in advertising media regarding social issue in Malaysia. An in depth analysis of the three chosen campaign is conducted. I concentrated on visual images and investigate what intended meanings are created by the visual and how...

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Détails bibliographiques

Auteur principal:	Halid, Nurulhafizah
Format:	Thèse
Langue:	anglais
Publié:	2015
Sujets:	Advertising campaigns General special. Including optical illusion and visual perception
Accès en ligne:	https://ir.uitm.edu.my/id/eprint/14382/1/TD_NURULHAFIZAH%20HALID%20AD%2015_5.pdf