The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship qual...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2008
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| 主題: | |
| オンライン･アクセス: | https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf |
| _version_ | 1846217575132823552 |
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| author | Omar, Nor Asiah |
| author_facet | Omar, Nor Asiah |
| author_sort | Omar, Nor Asiah |
| description | Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship quality has received more overt emphasis by both academicians and practitioners. The data for this research were collected from 400 retail loyalty programme members in Malaysia via drop off and collect survey technique. |
| format | Thesis |
| id | oai:ir.uitm.edu.my:16258 |
| institution | Universiti Teknologi MARA |
| language | English |
| publishDate | 2008 |
| record_format | eprints |
| spelling | oai:ir.uitm.edu.my:162582023-08-03T07:05:09Z https://ir.uitm.edu.my/id/eprint/16258/ The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar Omar, Nor Asiah Work groups. Team work in industry. Quality circles Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship quality has received more overt emphasis by both academicians and practitioners. The data for this research were collected from 400 retail loyalty programme members in Malaysia via drop off and collect survey technique. 2008 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf Omar, Nor Asiah (2008) The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar. (2008) PhD thesis, thesis, Universiti Teknologi MARA. <http://terminalib.uitm.edu.my/16258.pdf> |
| spellingShingle | Work groups. Team work in industry. Quality circles Omar, Nor Asiah The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title | The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_full | The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_fullStr | The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_full_unstemmed | The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_short | The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_sort | antecedents and consequences of relationship quality of retail loyalty programmes nor asiah omar |
| topic | Work groups. Team work in industry. Quality circles |
| url | https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf |
| url-record | https://ir.uitm.edu.my/id/eprint/16258/ |
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