The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar

Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship qual...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Omar, Nor Asiah
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2008
विषय:
ऑनलाइन पहुंच:https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf

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