The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar

Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship qual...

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书目详细资料
主要作者: Omar, Nor Asiah
格式: Thesis
语言:英语
出版: 2008
主题:
在线阅读:https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf

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