Destination image of Perak: expectation, satisfaction and loyalty among Singaporean tourists / Mohd Faisal Abdul Wahab
Identifying the destination image will assist the tourism marketers to promote their destination competently in the marketplace and it can reveal the destinations’ strengths and weaknesses. Images are significantly influenced the tourists' behavior, starting from mental constructions about dest...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2013
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/16314/2/TM_MOHD%20FAISAL%20ABDUL%20WAHAB%20HM%2013_5.pdf |