Celebrity endorsement, destination image and tourist intention to visit on tourism destination / Syed Samir Syed Omar

Prior to the Ministry of Tourism Malaysia mission of promoting domestic tourism by local tourist, this study encompasses in exploring one creative opportunity in promoting tourism destination which is celebrity endorsement. The relationship between celebrity endorsements, destination image and touri...

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Détails bibliographiques
Auteur principal:	Syed Omar, Syed Samir
Format:	Thèse
Langue:	anglais
Publié:	2013
Accès en ligne:	https://ir.uitm.edu.my/id/eprint/16715/2/TM_SYED%20SMIR%20SYED%20OMAR%20HM%2013_5.pdf

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