Celebrity endorsement, destination image and tourist intention to visit on tourism destination / Syed Samir Syed Omar

Prior to the Ministry of Tourism Malaysia mission of promoting domestic tourism by local tourist, this study encompasses in exploring one creative opportunity in promoting tourism destination which is celebrity endorsement. The relationship between celebrity endorsements, destination image and touri...

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Bibliographic Details
Main Author:	Syed Omar, Syed Samir
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16715/2/TM_SYED%20SMIR%20SYED%20OMAR%20HM%2013_5.pdf

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