Celebrity endorsement, destination image and tourist intention to visit on tourism destination / Syed Samir Syed Omar

Prior to the Ministry of Tourism Malaysia mission of promoting domestic tourism by local tourist, this study encompasses in exploring one creative opportunity in promoting tourism destination which is celebrity endorsement. The relationship between celebrity endorsements, destination image and touri...

書誌詳細
第一著者:	Syed Omar, Syed Samir
フォーマット:	学位論文
言語:	英語
出版事項:	2013
オンライン･アクセス:	https://ir.uitm.edu.my/id/eprint/16715/2/TM_SYED%20SMIR%20SYED%20OMAR%20HM%2013_5.pdf

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