Celebrity endorsement, destination image and tourist intention to visit on tourism destination / Syed Samir Syed Omar

Prior to the Ministry of Tourism Malaysia mission of promoting domestic tourism by local tourist, this study encompasses in exploring one creative opportunity in promoting tourism destination which is celebrity endorsement. The relationship between celebrity endorsements, destination image and touri...

書目詳細資料
主要作者:	Syed Omar, Syed Samir
格式:	Thesis
語言:	英语
出版:	2013
在線閱讀:	https://ir.uitm.edu.my/id/eprint/16715/2/TM_SYED%20SMIR%20SYED%20OMAR%20HM%2013_5.pdf

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