Hospitality sponsorship program: consumer involvement and product awareness / Marhazlina Ab Hadi

The relevance of this study lays in the search for the relationship between consumers involvement attributes in sponsorship program and product awareness towards the intention to purchase the sponsors product. In spite of all indicators pointing to the need for a clear understanding of the business...

書誌詳細
第一著者:	Ab Hadi, Marhazlina
フォーマット:	学位論文
言語:	英語
出版事項:	2013
オンライン･アクセス:	https://ir.uitm.edu.my/id/eprint/17679/2/TM_MARHAZLINA%20AB%20HADI%20HM%2013_5.pdf

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