Hospitality sponsorship program: consumer involvement and product awareness / Marhazlina Ab Hadi
The relevance of this study lays in the search for the relationship between consumers involvement attributes in sponsorship program and product awareness towards the intention to purchase the sponsors product. In spite of all indicators pointing to the need for a clear understanding of the business...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2013
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/17679/2/TM_MARHAZLINA%20AB%20HADI%20HM%2013_5.pdf |