The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
The focus of this study was to gain a better understanding of the requirements of youth user in Malaysia, the levels of satisfaction associated with the domestic tourism product, the dissemination behaviour by using electronic word-of-mouth (e-WOM) and the mediating effect of satisfaction on the tou...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2013
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/17759/2/TM_SAMSIARIAH%20ALIYAS%20HM%2013_5.pdf |