The determinants and relationship of customer perceived factors on loyalty for electrical and electronic product brands in Sarawak / Gloria Panit
Customer loyalty is about appealing to the right customer, getting them to buy often and in higher quantities, as well as bringing in more customers. Although, many studies on loyalty have been done (e.g. Huang, 2009; Rowley, 2005; Reichheld, 2000), studies on factors affecting customer loyalty need...
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| Format: | Thèse |
| Langue: | anglais |
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2013
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/20429/6/20429.pdf |