Salient Customer Relationship Management (CRM) dimensions contributing to customer loyalty for UEMS in facility management / Al Ashraf Zarif Al Bakri, Nurul Azrina Rusni & Ezuana Jaaffar

Growing revenues and profits are the most prominent business objectives of many facility management providers which ultimately help to strengthen the company’s presence in the industry. Focusing on managing relationship with customers can cultivate loyalty which subsequently lead to customer ret...

詳細記述

書誌詳細

主要な著者:	Al Bakri, Al Ashraf Zarif, Rusni, Nurul Azrina, Jaaffar, Ezuana
フォーマット:	学位論文
言語:	英語
出版事項:	2018
主題:	Customer services. Customer relations Employee rights Employee motivation Performance standards
オンライン･アクセス:	https://ir.uitm.edu.my/id/eprint/26140/2/26140.pdf