Salient Customer Relationship Management (CRM) dimensions contributing to customer loyalty for UEMS in facility management / Al Ashraf Zarif Al Bakri, Nurul Azrina Rusni & Ezuana Jaaffar

Growing revenues and profits are the most prominent business objectives of many facility management providers which ultimately help to strengthen the company’s presence in the industry. Focusing on managing relationship with customers can cultivate loyalty which subsequently lead to customer ret...

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Détails bibliographiques

Auteurs principaux:	Al Bakri, Al Ashraf Zarif, Rusni, Nurul Azrina, Jaaffar, Ezuana
Format:	Thèse
Langue:	anglais
Publié:	2018
Sujets:	Customer services. Customer relations Employee rights Employee motivation Performance standards
Accès en ligne:	https://ir.uitm.edu.my/id/eprint/26140/2/26140.pdf