The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim

The aim of this study was to examine the component of brand image that influence brand loyalty in Telekom Malaysia Berhad Melaka. In this study, researcher has chosen organization as the component of brand image since organization has the most influence towards brand equity in services than others v...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Abdul Halim, Noor Hazida
स्वरूप:	थीसिस
भाषा:	अंग्रेज़ी
प्रकाशित:	2011
विषय:	H Social Sciences (General) Study and teaching. Research
ऑनलाइन पहुंच:	https://ir.uitm.edu.my/id/eprint/32921/1/32921.pdf

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