The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim

The aim of this study was to examine the component of brand image that influence brand loyalty in Telekom Malaysia Berhad Melaka. In this study, researcher has chosen organization as the component of brand image since organization has the most influence towards brand equity in services than others v...

書目詳細資料
主要作者:	Abdul Halim, Noor Hazida
格式:	Thesis
語言:	英语
出版:	2011
主題:	H Social Sciences (General) Study and teaching. Research
在線閱讀:	https://ir.uitm.edu.my/id/eprint/32921/1/32921.pdf

相似書籍

Brand Loyalty : The Case of Telekom Malaysia (TM)
由: Lazan, Ahmad Najib
出版: (2012)

Factors affecting brand loyalty : a study of palm cooking oil in Malaysia
由: Shaban, Omar Kassim A.
出版: (2018)

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmad Nasser
出版: (2016)

Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
由: Sahul Hameed, Noor Azeema
出版: (2014)

The influence of customer satisfaction, brand trust and brand image towards customer loyalty
由: Nurul Sakinah, Azizan
出版: (2019)

The Effects of Brand Strategy and Design Innovation on the Brand Performance of the Malaysian Furniture Firms -- UTM Thesis KIV
由: Tamyez, Puteri Fadzline
出版: (2014)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
由: Abdul Qader, Iman Khalid
出版: (2017)

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
由: Roslizawati, Ahmad
出版: (2018)

An evaluation of the village regroupment concept: Mukim Binjal, Kedah / Abdul Halim Abu
由: Abu, Abdul Halim
出版: (1985)

The effect of brand image and brand personality towards satisfaction and loyalty intention in the context Sabah beverage product
由: Chang, Augustina Mei Xin
出版: (2016)

Rebranding of campbell complex and impact toward its brand equity / Muhd Hafiz Ramli
由: Ramli, Muhd Hafiz
出版: (2012)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
由: Lim , Ying San
出版: (2016)

The effect of social media marketing towards catering business brand awareness
由: Chew, Jie Yi
出版: (2022)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
由: Hussain, Ibrahim
出版: (2022)

The role of customer-linking, brand position and new service development on customer loyalty in internet banking
由: Samani, Mojgan Bahrami
出版: (2013)

Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
由: Khadijah, Kamisan
出版: (2010)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
由: Nikhashemi, Seyed Rajab
出版: (2015)

Brand Loyalty in the Malaysian Banking Sector
由: Mohammad Naim, Ismail
出版: (2009)

The relationships between brand attributes and word of mouth on brand identity and brand image
由: Al Kasassbh, Hazem Mohamad Abd Al Ghany
出版: (2017)

Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
由: Koh, Shu How
出版: (2020)

The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food
由: Rosni, Mohamad Yazid
出版: (2022)

The effect of service quality and management style towards folder management and registration service on patients loyalty in Medical Records Unit Hospital Universiti Sains Malaysia (HUSM) / Nur Amaleena Radzali
由: Radzali, Nur Amaleena
出版: (2011)

The interlinkage of brand image and the combined effect toward satisfaction, trust and brand loyalty in the five star hotel segment / Mohd Raziff Jamaluddin
由: Jamaluddin, Mohd Raziff
出版: (2017)

Online brand attributes and customer loyalty intention
由: Liew, Josephine,Mel Ching
出版: (2011)

Online brand attributes and customer loyalty intention
由: Liew, Josephine Mei Ching
出版: (2011)

The effects of brand communication and service quality in building brand loyalty through brand trust: the case of Labuan International Business and Financial Centre
由: Sumarni Matnin
出版: (2014)

Enhancing customer loyalty programs: a study case of Telekom Malaysia Kota Bharu / Ahmad Hafiz Che Hashim
由: Che Hashim, Ahmad Hafiz
出版: (2011)

Thermal and energy performance for different configuration of insulation on building envelope in tropical climates / Noor Hafizah Abdul Halim
由: Abdul Halim, Noor Hafizah
出版: (2016)

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
由: Mat Rifen, Norazian
出版: (2011)

Determinants of brand loyalty in public higher education institutions in Malaysia: The mediating role of emotional brand attachment
由: Mona Fairuz, Ramli
出版: (2016)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
由: Nurul Nadia Ashikin, Japeri
出版: (2015)

How loyal are you? Factors influencing consumer brand loyalty
由: Siti Noor Aishah, Mohd Sidik
出版: (2014)

Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates
由: Alkaabi, Mohammed Rashed Abdulla Zuhair
出版: (2023)

The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
由: Mohd Zaki, Nurul Qusna
出版: (2011)

A study of brand loyalty in Malaysia's automotive industry
由: Ho, Tuck Sum
出版: (2015)

The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers
由: Yeoh, Hooi Chin
出版: (2010)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
由: Nik Sulaiman, Nik Nur Aswad
出版: (2011)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
由: Fhidzon, Mohammad Raffi, et al.
出版: (2019)

Investigating Brand Loyalty Factors among Young Mobile Phone Users
由: Mohd Noor Azam, Ayob
出版: (2010)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
由: Laison Sondoh JR, Stephen
出版: (2009)