The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim

The aim of this study was to examine the component of brand image that influence brand loyalty in Telekom Malaysia Berhad Melaka. In this study, researcher has chosen organization as the component of brand image since organization has the most influence towards brand equity in services than others v...

书目详细资料
主要作者:	Abdul Halim, Noor Hazida
格式:	Thesis
语言:	英语
出版:	2011
主题:	H Social Sciences (General) Study and teaching. Research
在线阅读:	https://ir.uitm.edu.my/id/eprint/32921/1/32921.pdf

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