Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
Traditional advertising media such as TV, Radio, Press, and Outdoor advertisements are losing their ability to transfer information and persuade people to buy products but interactive advertising media such as Website, Social Media, interactive TV and mobile devices are getting more powerful. So, th...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2012
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/32987/1/32987.pdf |